Accurate Creator tracking & payouts for Shopify
Influencer Marketing on Steroids
Turn your Influencers into your most profitable channel.
Live in minutes · Nothing added to your theme · 30 days money back
Built by people who have shipped for
The pattern
Nobody scales to nine figures on ads anymore. They scale on creators.
Three brands, three categories, one shape. Each line goes vertical at the point creators stopped being a line item in the budget and became the channel.
AG1
Nine years as a cult product almost nobody had heard of. Then they put one green powder inside every podcast their customer was already listening to, and the line stopped being a line.
- ~60× revenue, 2019 → 2024
- 21,897 podcast episodes sponsored
- $1.2B valuation, Jan 2025
The numbers behind the curve
| When | Revenue | Note |
|---|---|---|
| 2015 – 2018 | — | Illustrative. No reported figures; a niche cult brand at this point. |
| 2019 | ~$10M | Implied by reported growth of 250% into 2020 |
| 2020 | ~$35M | Reported 250% growth over 2019 |
| 2021 | $160M | Reported; 360% growth over 2020 |
| 2022 – 2023 | — | Interpolated between the 2021 and 2024 reported figures |
| 2024 | ~$600M | Reported (Forbes, Dec 2024) |
Forbes, Fast Company, Wikipedia. These are private companies, so the figures are what has been publicly reported — close, not exact.
Grüns
No slow build to skip past. Creators weren't a channel they bolted on in year three, they were the launch. Unilever bought the whole company 32 months in.
- 32 mo launch to a $1.2B exit
- $25M in a single month, year two
- 650 creators contacted every week
The numbers behind the curve
| When | Revenue | Note |
|---|---|---|
| Aug 2023 | ~$5K/day | Launch month, on a good day |
| Oct 2024 · 14 mo | $100M+ | Profitable, nine-figure annual revenue |
| Aug 2025 · 24 mo | $300M | Annualised run rate; $25M in a single month |
| Apr 2026 · 32 mo | $1.2B | Acquired by Unilever |
Modern Retail, Inc., Dealroom. Plotted as annualised run rate, not calendar-year revenue. These are private companies, so the figures are what has been publicly reported — close, not exact.
Comfrt
One weighted hoodie. Five thousand micro-creators with 5–20K followers each. That army made it the number one apparel brand on TikTok Shop in the US.
- $16M → $1B 2022 → 2026
- 5,000+ micro-creators recruited
- #1 US apparel brand on TikTok Shop
The numbers behind the curve
| When | Revenue | Note |
|---|---|---|
| 2022 | $16M | First year, bootstrapped on $50K |
| 2023 | — | Micro-creator network built out on Snapchat and TikTok |
| 2024 | $160M+ | Reported; #1 apparel brand on TikTok Shop |
| 2025 | ~$500M | On pace; $85M in a single month |
| 2026 | ~$1B | Reported (Fortune, Aug 2026) |
Forbes, Fortune, Modern Retail. These are private companies, so the figures are what has been publicly reported — close, not exact.
Most Brands fail to scale Influencers
Your report ranked the wrong people.
Last month. Five influencers. The discount code caught $6.2k of a $56.3k month.
Your report · Discount codes
1 Fit With Sam $2.1k scale
2 Daily Dan $1.5k
3 Luxy Life $1.1k dropped
You dropped your best seller.
4 Tech Guru $0.9k
5 Run With Mia $0.6k
What Shopify saw.
What they sold
1 Luxy Life $24.1k should have scaled
2 Tech Guru $18.9k
3 Run With Mia $9.6k
4 Fit With Sam $2.9k cost more than she sold
5 Daily Dan $0.8k
Filed as Direct: $50.1k.
Every hire, payout and drop was made off the left column.
Three things it costs you.
You scale the wrong influencers.
−$24.1kLuxy's code caught $1.1k of her $24.1k. Sam's caught $2.1k of her $2.9k. Sam got the product. Luxy got dropped.
Fit With
Sammore product
Daily
Dankeep
Luxy Lifedropped
Working influencers lose interest.
23 daysPayouts happen by hand, so they slip. Luxy waited 23 days for $2,340. Her last post was 19 days ago.
Payout · Luxy Life23 days late
Owed since Aug 1$2,340.00
Her last post19 days ago
No oversight.
11 DMsWho earned what, which refunds came back, who still owes: one spreadsheet, and only you can read it.
hey!! what did i make in august? 🙏
and is the refund thing sorted?
Seen · 2 days ago11 unanswered
But…
this is the new paradigm.
- 01Know who sold it. Accurately.
- 02Pay who earned it.
- 03Scale who wins.
- Repeat.
This keeps your influencers motivated, you in control, and your program a money printer.
How? Three signals. One name.
Any one of them is enough.
Most apps only see the discount code, or a cookie on one browser.
Order #4821 $148.20 attributed
Instagram · iPhone Tapped the link · 6 days ago Safari · MacBook Checked out · today
Discount code The code they type. LUXY15 not used
Tracked link The link they tap. Lives in that browser for 30 days. iPhone · 6 days ago other device
Checkout answer The question at checkout. Any device, any browser. “Luxy Life” decides
Without these, this sale says Direct. LLLuxy Life
Tapped on her phone. Bought on her laptop. Never typed the code. The sale still has a name.
Once it is running
The program, without the spreadsheet.
One app for names, payouts, refunds and who is still owed.
CreatorSoldPaid
Luxy Life $24.1k $3.6k
Tech Guru $18.9k $2.8k
Run With Mia $9.6k $1.4k
Fit With Sam $2.9k $1.5k
Daily Dan $0.8k $0.9k
$56.3k sold · $10.2k paid One costs more than he sells.
September payouts
$3,872.50
Luxy Life $2,340.00 ready
Tech Guru $1,120.50 ready
Run With Mia $412.00 ready
Or do nothing. It runs monthly.
Join link
creators.yourstore.com Copy
CreatorStatus
Fit With Sam pending
Refund on order #4802 Commission back −$28.40
- Track who sold what.
- Pay one click, or monthly.
- Claw back refunds net off.
- Tier set once.
- Onboard they join themselves.
Six minutes
Watch it work on a real store.
Install, add a creator, make a sale, watch it get tracked. Start to finish, no slides.
Pricing
One price. Everything in it.
No setup fee, nothing per creator, and we take no cut of the commissions you pay out.
Startup comes to $1,080 a year. So the only question is whether one of your creators sells more than that.
Startup
Most storesEverything, from your first creator.
$90 / month
- Every feature, no add-ons
- Up to 10,000 tracked orders a month
- As many creators as you want
- Support from the people who built it
- We build what you ask for
Start today
Cancel any time. Money back inside 30 days.
Enterprise
For stores already running at volume.
$850+ / month
- Everything in Startup
- Unlimited tracked orders
- Advanced analytics
- Custom integrations
- API access
- We set it up with you
Talk to us
We will walk your store with you.
Do I need a developer?
No. You install it from the Shopify App Store like any other app. Nothing is added to your theme, and most stores have their first creator set up the same afternoon.
How do creators actually get paid?
They connect their own Stripe account when they sign up. You either approve payday in one click or set it to run weekly or monthly on its own. You never see or handle anyone's bank details.
I already work with creators. Can I move them over?
Yes. Send them your join link, approve them, and they keep working the way they already do. Their new code and link are created for them.
What happens to my data if I cancel?
Nothing was added to your theme, so there is nothing to remove. Your orders stay in Shopify as they were, and your tracking data stays yours.
Set it up tonight
Install tonight. Run it for two weeks.
Not covering its own $90 by then? 30 days money back, already in the plan.
Install on Shopify
Still not sure? Twenty minutes. Nothing to prepare.
30 days money back · No contract · Cancel any time